Brand Identity

Inappropriate uses

#22AAE2

R: 34
G: 170
B: 226

C: 72 PERCENT
M: 13 PERCENT
Y: 0 PERCENT
K: 0 PERCENT

#B2B2B2

R: 178
G: 178
B: 178

C: 0 %
M: 0 %
Y: 0 %
K: 40 %

#000000

R: 0
G: 0
B: 0

C: 0 %
M: 0 %
Y: 0 %
K: 100 %

#13A538

R: 19
G: 165
B: 56

C: 80 %
M: 0 %
Y: 100 %
K: 0 %

Gibson

The Gibson font is a typeface designed by Rod McDonald in 2011. It is distinguished by its modern and clean design, inspired by classic sans-serif typefaces. Its geometric structure makes it particularly readable and versatile, suitable for both printed text and digital applications.

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
0123456789
¿ ? ¡ ! & @ ‘ ‘
” ” ” ” % * ^
# $ £ € ¢
/ ( ) [ ] { }
. , ® ©

Aa

Poppins

Poppins was first published in 2014. Derived from sans-serif, a typeface with soft, well-delineated lines. Ideal for catchy headlines and short texts.
We chose to use it in the “SemiBold” variant to make our concepts clear and visible from the start.

Segoe UI Variable

Segoe’s user interface is designed to be friendly and easy to read; the letters are simple and there are no italics, making it ideal for both online and printed texts.

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