{"id":23591,"date":"2025-10-08T06:23:14","date_gmt":"2025-10-08T06:23:14","guid":{"rendered":"https:\/\/www.idromop.com\/?p=23591"},"modified":"2026-07-08T12:29:34","modified_gmt":"2026-07-08T12:29:34","slug":"techdrop-organic-4-0","status":"publish","type":"post","link":"https:\/\/www.idromop.com\/en\/techdrop-organic-4-0\/","title":{"rendered":"TechDrop &#8211; Organic 4.0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23591\" class=\"elementor elementor-23591 elementor-23545\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a6298 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"71a6298\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a853269 elementor-widget elementor-widget-heading\" data-id=\"a853269\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organic 4.0: the Paradox of Organic Between Innovation and Market Challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df25f92 elementor-widget elementor-widget-text-editor\" data-id=\"df25f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Smart technologies and real challenges: how Italian organic farming evolves amid innovation and market pressures.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be1fb6 elementor-widget elementor-widget-image\" data-id=\"1be1fb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"7680\" height=\"4320\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn.png\" class=\"attachment-full size-full wp-image-23564\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn.png 7680w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn-300x169.png 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn-1024x576.png 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn-768x432.png 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn-1536x864.png 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/EN-Copertina-Articolo-2-LinkedIn-2048x1152.png 2048w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-565fa2e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"565fa2e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f46ee0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5f46ee0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f7b0d elementor-widget elementor-widget-text-editor\" data-id=\"53f7b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Organic farming in Italy is synonymous with excellence, biodiversity, and environmental respect. With over 2 million hectares under organic cultivation, Italy is among the European leaders. However, \u201corganic\u201d is no longer just a traditional model;   <\/span>today it intertwines with digital and technological transition, becoming increasingly \u201csmart.\u201d<\/p><p>This evolution brings extraordinary opportunities, such as reducing water waste and improving productivity through sensors and digital platforms. Yet, structural challenges arise: dependence on large-scale retail chains (GDO), which impose penalizing pricing logic, risks stifling innovation.<\/p><p><span style=\"font-weight: 400;\">We face a paradox: organic means quality and sustainability but does not always guarantee adequate profitability for producers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395d3fb elementor-widget elementor-widget-spacer\" data-id=\"395d3fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7edd74 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f7edd74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a569b78 elementor-widget elementor-widget-heading\" data-id=\"a569b78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf31 What \u201cOrganic\u201d Means Today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54183b5 elementor-widget elementor-widget-text-editor\" data-id=\"54183b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Regulation (EU) 2018\/848, effective from January 1, 2022, defines the principles of European organic farming:<\/span><\/p><p>\ud83c\udf3e No pesticides or chemical fertilizers<span style=\"font-weight: 400;\"> <\/span><\/p><p>\ud83d\udc1d Protection of biodiversity and pollinating insects<span style=\"font-weight: 400;\"> <\/span><\/p><p>\ud83c\udf0d Crop rotation to prevent soil depletion <\/p><p>\ud83d\udeab GMO prohibition <\/p><p>\u267b\ufe0f Sustainable use of natural resources<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c909c6e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c909c6e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bf0af25 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bf0af25\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb41dc7 elementor-widget elementor-widget-text-editor\" data-id=\"bb41dc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organic is not a generic concept but a strictly regulated and controlled system along the entire supply chain. Only those complying with these rules and passing inspections can obtain organic certification, recognizable by the EU logo (green leaf with stars). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5de499 elementor-widget elementor-widget-text-editor\" data-id=\"f5de499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2021, the EU has also promoted the European Organic Awards*,<span style=\"font-weight: 400;\">aiming to highlight virtuous practices and spread replicable models in agriculture, distribution, and catering. This recognition strengthens the link between production excellence, innovation, and sustainability. <\/span><\/p><p>*For more details on the call and participation criteria, please consult the official European Commission website dedicated to organic farming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6cf0bf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a6cf0bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e1245 elementor-widget elementor-widget-image\" data-id=\"b3e1245\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/bio.jpg\" class=\"attachment-full size-full wp-image-23553\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdc4d7c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cdc4d7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e61df elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c9e61df\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4710e23 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"4710e23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5497be1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5497be1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a4856 elementor-widget elementor-widget-heading\" data-id=\"02a4856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\udd16 From Organic to Digital: Smart Farming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0012f4a elementor-widget elementor-widget-text-editor\" data-id=\"0012f4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, \u201corganic\u201d means not only natural but also technology, monitoring, and efficiency.<\/span><\/p><p><span style=\"font-weight: 400;\">As detailed in the <strong><a href=\"https:\/\/www.idromop.com\/en\/techdrop-irrigation-4-0\/\">September newsletter<\/a><\/strong>, the <\/span><b>smart irrigation<\/b><span style=\"font-weight: 400;\"> is one of the first frontiers of innovation in organic agriculture.<\/span><\/p><p><span style=\"font-weight: 400;\">Sensors, weather stations, and digital platforms optimize water use and reduce waste by up to 40%, maintaining high yields even amid increasingly scarce and costly resources. In Italy, several consortia\u2014especially in the South and on the islands\u2014are already successfully experimenting with automated irrigation systems based on climate and soil data. <\/span><\/p><p><span style=\"font-weight: 400;\">The revolution goes beyond irrigation: Smart Agriculture integrates sensors, drones, satellite imagery, and artificial intelligence to monitor crops, prevent diseases, and enable targeted interventions with natural fertilizers and low-impact treatments. It\u2019s not just about production efficiency but also sustainability and transparency toward consumers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5ebdc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be5ebdc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a75db e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"26a75db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f717187 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f717187\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b270e0 elementor-widget elementor-widget-heading\" data-id=\"0b270e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u26a0\ufe0f The GDO Cannibalism\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fb2c6 elementor-widget elementor-widget-text-editor\" data-id=\"c6fb2c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite progress, many Italian organic farmers suffer from the logic imposed by the large-scale retail chains (GDO), which enforce aggressive pricing policies and treat organic as a commodity.<br>Selling prices are often set unilaterally [1], ignoring additional costs related to certifications, sustainable practices [2], and the product\u2019s territorial value [3]. <\/span><\/p><p><span style=\"font-weight: 400;\">The result? Compressed margins, often below 5% [4], making it difficult to invest, grow, or hire. <\/span><\/p><p><span style=\"font-weight: 400;\">Many farmers wish to adopt smart technologies, but low margins prevent investment [5], while GDO continues to reward the lowest price rather than innovation or sustainable work [6].<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c1a2d elementor-widget elementor-widget-text-editor\" data-id=\"67c1a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ud83c\udfaf In short: the more you innovate, the greater the risk of being excluded from the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496a7c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496a7c4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80ac294 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"80ac294\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8839ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c8839ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30585db elementor-widget elementor-widget-heading\" data-id=\"30585db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Possible Solutions?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a59f120 elementor-widget elementor-widget-text-editor\" data-id=\"a59f120\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To prevent innovation from becoming a luxury for a few, the organic sector must explore new strategies:<\/p><p>\ud83d\udce6 Short supply chains and direct sales: local markets, purchasing groups, and e-commerce channels reduce intermediaries and increase producer margins.<\/p><p>\ud83e\udd1d Cooperatives and business networks they strengthen negotiating power and allow sharing investments in technology.<\/p><p>\ud83e\uddd1\u200d\ud83d\udcbb Easier access to technology: public funding (such as the PNRR [7]) and partnerships with agri-tech startups make digital solutions more accessible.<\/p><p>\ud83d\udce3 Consumer education: raising awareness of the true value of organic products to distinguish them from \u201cmasked\u201d conventional ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676a300 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"676a300\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3303fd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a3303fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-461b24e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"461b24e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a95fd elementor-widget elementor-widget-heading\" data-id=\"74a95fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udca7 IdroMOP and Innovation in the Field\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b42e756 elementor-widget elementor-widget-text-editor\" data-id=\"b42e756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At IdroMOP, we stand alongside farmers and recognize their value: it is thanks to their work that we can bring high-quality products to our tables every day. We support them in maintaining the high value of Made in Italy worldwide. <\/span><\/p><p><span style=\"font-weight: 400;\">Irrigation is a crucial phase and often the most critical in terms of cost and environmental impact. To meet this challenge, IdroMOP has developed an advanced  <\/span>Smart Irrigation system that integrates:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">climate data and weather forecasts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vegetation indices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">soil moisture and temperature monitoring<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7666bbf elementor-widget elementor-widget-image\" data-id=\"7666bbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"7680\" height=\"4320\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn.png\" class=\"attachment-full size-full wp-image-23548\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn.png 7680w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn-300x169.png 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn-1024x576.png 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn-768x432.png 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn-1536x864.png 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/10\/Articolo-2-LinkedIn-2048x1152.png 2048w\" sizes=\"(max-width: 7680px) 100vw, 7680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-731c6ec elementor-widget elementor-widget-text-editor\" data-id=\"731c6ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These tools optimize water use, increase productivity, and comply with organic standards. They also facilitate access to national and European funds and incentives. <\/span><\/p><p>Our goal is not only to provide technology but to create shared value along the entire supply chain, helping farmers innovate without compromising quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa77e54 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fa77e54\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-798fd2b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"798fd2b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef03946 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ef03946\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b11a0f elementor-widget elementor-widget-heading\" data-id=\"8b11a0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf3e Conclusion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef2e2d elementor-widget elementor-widget-text-editor\" data-id=\"cef2e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Italian organic farming is a virtuous model at the European level but now faces a decisive challenge: to innovate without losing its essence.<\/p><p><span style=\"font-weight: 400;\">Digitalization and smart technologies are powerful tools that can make the sector more efficient, resilient, and transparent.  <\/span>However, without a fair market recognizing the costs and added value of organic, innovation risks remaining marginal.<\/p><p>The future of Organic 4.0 depends on the ability to combine tradition and technology, overcome penalizing distribution logics, and build new direct and aware relationships with consumers.<\/p><p><span style=\"font-weight: 400;\">Only then can organic consolidate itself as a driver of sustainability, competitiveness, and innovation for Italian and European agriculture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58286d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b58286d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce8c733 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ce8c733\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06075f1 elementor-widget elementor-widget-heading\" data-id=\"06075f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">References and Official Sources\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536f9aa elementor-widget elementor-widget-text-editor\" data-id=\"536f9aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">[1] <a href=\"https:\/\/www.ismea.it\/istituto-di-servizi-per-il-mercato-agricolo-alimentare\" target=\"_blank\" rel=\"noopener\">ISMEA, 2023<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[2] <a href=\"https:\/\/www.nomisma.it\/\" target=\"_blank\" rel=\"noopener\">Nomisma, 2022<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[3] <a href=\"https:\/\/www.coldiretti.it\/\" target=\"_blank\" rel=\"noopener\">Coldiretti, 2023<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[4] <a href=\"https:\/\/www.assobio.it\/\" target=\"_blank\" rel=\"noopener\">AssoBio 2023<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[5] <a href=\"https:\/\/www.agrifoodmonitor.it\/\" target=\"_blank\" rel=\"noopener\">Agrifood Monitor 2022<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[6] <a href=\"https:\/\/www.confagricoltura.it\/ita\/\" target=\"_blank\" rel=\"noopener\">Confagricoltura, 2023<\/a><\/span><\/p><p><span style=\"font-weight: 400;\">[7] <\/span><a href=\"https:\/\/www.governo.it\/it\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Piano Nazionale di Ripresa e Resilienza, 2023<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e8b1c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"48e8b1c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc77c20 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bc77c20\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-901d86b elementor-widget elementor-widget-heading\" data-id=\"901d86b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64c681 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e64c681\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c50f0 elementor-widget elementor-widget-button\" data-id=\"d8c50f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/uas\/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fbuild-relation%2Fnewsletter-follow%3FentityUrn%3D7373296534991319040\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe to the newsletter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-960dc55 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"960dc55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6bb38 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"5d6bb38\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;afeeb01&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;d0b87d4&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;aa247c9&quot;},{&quot;_id&quot;:&quot;97b9453&quot;,&quot;slide_title&quot;:&quot;Slide #4&quot;},{&quot;slide_title&quot;:&quot;Slide #5&quot;,&quot;_id&quot;:&quot;635ee1b&quot;},{&quot;slide_title&quot;:&quot;Slide #6&quot;,&quot;_id&quot;:&quot;3bc453b&quot;},{&quot;slide_title&quot;:&quot;Slide #7&quot;,&quot;_id&quot;:&quot;ee1debf&quot;},{&quot;slide_title&quot;:&quot;Slide #7&quot;,&quot;_id&quot;:&quot;af4d6e3&quot;},{&quot;slide_title&quot;:&quot;Slide #7&quot;,&quot;_id&quot;:&quot;feff579&quot;}],&quot;slides_to_scroll&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carosello\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f8e49 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"58f8e49\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcf1704 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bcf1704\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95e4d19 elementor-widget elementor-widget-image\" data-id=\"95e4d19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-irrigation-4-0\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-1024x576.jpg\" class=\"attachment-large size-large wp-image-23331\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/09\/IdroMOP-Irrigation-4.0-Cover-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4540b elementor-widget elementor-widget-text-editor\" data-id=\"fe4540b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: IRRIGATION 4.0<\/strong><\/h5><p style=\"text-align: left;\">In this article you will find a brief analysis of how agriculture has changed with the advent of digitization, leading to reduced water consumption, higher crop yields, and significant reductions in energy and operational costs.<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-irrigation-4-0\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5fdcab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f5fdcab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74be195 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"74be195\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb7fdc elementor-widget elementor-widget-image\" data-id=\"ebb7fdc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-carbon-footprint\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-1024x576.png\" class=\"attachment-large size-large wp-image-24474\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-1024x576.png 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-300x169.png 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-768x432.png 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-1536x864.png 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-4-LinkedIn-\u2013-1-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a11ed2 elementor-widget elementor-widget-text-editor\" data-id=\"4a11ed2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: CARBON FOOTPRINT<\/strong><\/h5><p>Carbon Footprint and Stage V Engines: Technology and Sustainability Work Together. Learn how IdroMOP control units help reduce emissions, optimize performance, and make the most of every drop of fuel. <\/p><p><em><a href=\"https:\/\/www.idromop.com\/en\/techdrop-carbon-footprint\/\">Find out more<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88bdb68 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"88bdb68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-add4958 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"add4958\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62c9ec8 elementor-widget elementor-widget-image\" data-id=\"62c9ec8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-agritechnica-2025\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-1024x576.jpg\" class=\"attachment-large size-large wp-image-24701\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/11\/EN-Copertina-Articolo-Agritechnica-2025-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c2357 elementor-widget elementor-widget-text-editor\" data-id=\"f5c2357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>AGRITECHNICA 2025<\/strong><\/h5><p style=\"text-align: left;\">Agritechnica 2025 has confirmed itself as the benchmark event for international agromechanics. In this scenario, our team presented their vision of smart irrigation, based on control, integration and technological reliability. <\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-agritechnica-2025\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34340cd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"34340cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5dd94a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f5dd94a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472d6b8 elementor-widget elementor-widget-image\" data-id=\"472d6b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-idromop-development\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-1024x576.jpg\" class=\"attachment-large size-large wp-image-24811\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2025\/12\/EN-COPERTINA-ARTICOLO-NASCITA-PRODOTTO-IDROMOP-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc25501 elementor-widget elementor-widget-text-editor\" data-id=\"dc25501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: HOW A IDROMOP PRODUCT IS BORN<\/strong><\/h5><p>How is a IdroMOP product developed?<br \/>From listening to real needs in the field to design, from internal testing to validation on real agricultural systems: a rigorous process based on standards, procedures, and reliability.<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-idromop-development\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a94dd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"53a94dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8223a67 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8223a67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-563395d elementor-widget elementor-widget-image\" data-id=\"563395d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-evolution-irrigation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-26598\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/01\/EN-The-evolution-of-irrigation-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092c231 elementor-widget elementor-widget-text-editor\" data-id=\"092c231\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: THE EVOLUTION OF IRRIGATION<\/strong><\/h5><p data-pm-slice=\"1 1 []\">Hardware remains essential. But today, software and data make the difference. Real value emerges when field data becomes operational decisions through automation, real-time analysis, and remote management.<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-evolution-irrigation\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59c625 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d59c625\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-537dddf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"537dddf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1498e elementor-widget elementor-widget-image\" data-id=\"2e1498e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-11-years\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-1024x576.jpg\" class=\"attachment-large size-large wp-image-27184\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/03\/EN-TECHDROP-11-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8200f elementor-widget elementor-widget-text-editor\" data-id=\"dc8200f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: WHAT WE LEARNED<\/strong><\/h5><p data-pm-slice=\"1 1 []\">11 years in the irrigation industry have taught us one thing: innovation begins with listening. Designing technology in the company is only part of the job. The real test always takes place in the field, alongside those who use the machines on a daily basis.<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-11-years\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0004a3e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"0004a3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a79f96c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a79f96c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea2abc elementor-widget elementor-widget-image\" data-id=\"aea2abc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-agriculture-and-future\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-1024x576.jpg\" class=\"attachment-large size-large wp-image-28826\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/04\/EN-IdroMOP-Worksop-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9c409 elementor-widget elementor-widget-text-editor\" data-id=\"6c9c409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: AGRICULTURE AND THE FUTURE SEEN BY YOUNG PEOPLE\u00a0<\/strong><\/h5><p data-pm-slice=\"1 1 []\">The future of\u00a0agriculture\u00a0is\u00a0already\u00a0here: more digital, more\u00a0efficient, more competitive. Discover smart, practical solutions designed to truly make a real difference in the field.\u00a0<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-agriculture-and-future\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ccd46 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a7ccd46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6efb8c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6efb8c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9409ac0 elementor-widget elementor-widget-image\" data-id=\"9409ac0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-smart-machines\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29471\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/05\/EN-TECHDROP-SMART-\u2013-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea199be elementor-widget elementor-widget-text-editor\" data-id=\"ea199be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: HOW TO MAKE YOUR IRRIGATION MACHINE SMART<\/strong><\/h5><p data-pm-slice=\"1 1 []\">Electronic control, sensors and connectivity transform a traditional irrigation machine into a smart system capable of generating data, monitoring performance and supporting more efficient operational decisions.<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-smart-machines\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"9\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411546e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"411546e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f0fdf7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5f0fdf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-accba84 elementor-widget elementor-widget-image\" data-id=\"accba84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.idromop.com\/en\/techdrop-digital-farmer\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-30578\" alt=\"\" srcset=\"https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-1024x576.jpg 1024w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-300x169.jpg 300w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-768x432.jpg 768w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-1536x864.jpg 1536w, https:\/\/www.idromop.com\/wp-content\/uploads\/2026\/07\/EN-TECHDROP-AGRICOLTURA-\u2013-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f06dba elementor-widget elementor-widget-text-editor\" data-id=\"0f06dba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>TECH DROP: HOW THE ROLE OF FARMERS IS CHANGING<\/strong><\/h5><p><span aria-invalid=\"spelling\">Agriculture<\/span>\u00a0<span aria-invalid=\"spelling\">is<\/span>\u00a0<span aria-invalid=\"spelling\">changing<\/span>:\u00a0<span aria-invalid=\"spelling\">less<\/span> reaction, more <span aria-invalid=\"spelling\">prevention<\/span>.\u00a0<span data-contrast=\"none\">Data, monitoring, and\u00a0<span aria-invalid=\"spelling\">digital<\/span>\u00a0tools are\u00a0<span aria-invalid=\"spelling\">transforming<\/span>\u00a0the way fields are\u00a0<span aria-invalid=\"spelling\">managed<\/span>.<\/span>\u00a0<\/p><p><a href=\"https:\/\/www.idromop.com\/en\/techdrop-digital-farmer\/\"><em>Find out more<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a38158d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a38158d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36252f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"36252f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-becc705 elementor-widget elementor-widget-button\" data-id=\"becc705\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@idromop.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a custom project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb91746 elementor-widget elementor-widget-button\" data-id=\"bb91746\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.idromop.com\/en\/articles\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover all articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Organic 4.0: the Paradox of Organic Between Innovation and Market Challenges Smart technologies and real challenges: how Italian organic farming evolves amid innovation and market pressures. Organic farming in Italy is synonymous with excellence, biodiversity, and environmental respect. With over 2 million hectares under organic cultivation, Italy is among the European leaders. However, \u201corganic\u201d is no longer just a traditional model; today it intertwines with digital and technological transition, becoming increasingly \u201csmart.\u201d This evolution brings extraordinary opportunities, such as reducing water waste and improving productivity through sensors and digital platforms. Yet, structural challenges arise: dependence on large-scale retail chains (GDO), which impose penalizing pricing logic, risks stifling innovation. We face a paradox: organic means quality and sustainability but does not always guarantee adequate profitability for producers. \ud83c\udf31 What \u201cOrganic\u201d Means Today Regulation (EU) 2018\/848, effective from January 1, 2022, defines the principles of European organic farming: \ud83c\udf3e No pesticides or chemical fertilizers \ud83d\udc1d Protection of biodiversity and pollinating insects \ud83c\udf0d Crop rotation to prevent soil depletion \ud83d\udeab GMO prohibition \u267b\ufe0f Sustainable use of natural resources Organic is not a generic concept but a strictly regulated and controlled system along the entire supply chain. Only those complying with these rules and passing inspections can obtain organic certification, recognizable by the EU logo (green leaf with stars). Since 2021, the EU has also promoted the European Organic Awards*,aiming to highlight virtuous practices and spread replicable models in agriculture, distribution, and catering. This recognition strengthens the link between production excellence, innovation, and sustainability. *For more details on the call and participation criteria, please consult the official European Commission website dedicated to organic farming. \ud83e\udd16 From Organic to Digital: Smart Farming Today, \u201corganic\u201d means not only natural but also technology, monitoring, and efficiency. As detailed in the September newsletter, the smart irrigation is one of the first frontiers of innovation in organic agriculture. Sensors, weather stations, and digital platforms optimize water use and reduce waste by up to 40%, maintaining high yields even amid increasingly scarce and costly resources. In Italy, several consortia\u2014especially in the South and on the islands\u2014are already successfully experimenting with automated irrigation systems based on climate and soil data. The revolution goes beyond irrigation: Smart Agriculture integrates sensors, drones, satellite imagery, and artificial intelligence to monitor crops, prevent diseases, and enable targeted interventions with natural fertilizers and low-impact treatments. It\u2019s not just about production efficiency but also sustainability and transparency toward consumers. \u26a0\ufe0f The GDO Cannibalism Despite progress, many Italian organic farmers suffer from the logic imposed by the large-scale retail chains (GDO), which enforce aggressive pricing policies and treat organic as a commodity.Selling prices are often set unilaterally [1], ignoring additional costs related to certifications, sustainable practices [2], and the product\u2019s territorial value [3]. The result? Compressed margins, often below 5% [4], making it difficult to invest, grow, or hire. Many farmers wish to adopt smart technologies, but low margins prevent investment [5], while GDO continues to reward the lowest price rather than innovation or sustainable work [6]. \ud83c\udfaf In short: the more you innovate, the greater the risk of being excluded from the market. Possible Solutions? To prevent innovation from becoming a luxury for a few, the organic sector must explore new strategies: \ud83d\udce6 Short supply chains and direct sales: local markets, purchasing groups, and e-commerce channels reduce intermediaries and increase producer margins. \ud83e\udd1d Cooperatives and business networks they strengthen negotiating power and allow sharing investments in technology. \ud83e\uddd1\u200d\ud83d\udcbb Easier access to technology: public funding (such as the PNRR [7]) and partnerships with agri-tech startups make digital solutions more accessible. \ud83d\udce3 Consumer education: raising awareness of the true value of organic products to distinguish them from \u201cmasked\u201d conventional ones. \ud83d\udca7 IdroMOP and Innovation in the Field At IdroMOP, we stand alongside farmers and recognize their value: it is thanks to their work that we can bring high-quality products to our tables every day. We support them in maintaining the high value of Made in Italy worldwide. Irrigation is a crucial phase and often the most critical in terms of cost and environmental impact. To meet this challenge, IdroMOP has developed an advanced Smart Irrigation system that integrates: climate data and weather forecasts vegetation indices soil moisture and temperature monitoring These tools optimize water use, increase productivity, and comply with organic standards. They also facilitate access to national and European funds and incentives. Our goal is not only to provide technology but to create shared value along the entire supply chain, helping farmers innovate without compromising quality. \ud83c\udf3e Conclusion Italian organic farming is a virtuous model at the European level but now faces a decisive challenge: to innovate without losing its essence. Digitalization and smart technologies are powerful tools that can make the sector more efficient, resilient, and transparent. However, without a fair market recognizing the costs and added value of organic, innovation risks remaining marginal. The future of Organic 4.0 depends on the ability to combine tradition and technology, overcome penalizing distribution logics, and build new direct and aware relationships with consumers. Only then can organic consolidate itself as a driver of sustainability, competitiveness, and innovation for Italian and European agriculture. References and Official Sources [1] ISMEA, 2023 [2] Nomisma, 2022 [3] Coldiretti, 2023 [4] AssoBio 2023 [5] Agrifood Monitor 2022 [6] Confagricoltura, 2023 [7] Piano Nazionale di Ripresa e Resilienza, 2023 More articles Subscribe to the newsletter TECH DROP: IRRIGATION 4.0 In this article you will find a brief analysis of how agriculture has changed with the advent of digitization, leading to reduced water consumption, higher crop yields, and significant reductions in energy and operational costs. Find out more TECH DROP: CARBON FOOTPRINT Carbon Footprint and Stage V Engines: Technology and Sustainability Work Together. Learn how IdroMOP control units help reduce emissions, optimize performance, and make the most of every drop of fuel. Find out more AGRITECHNICA 2025 Agritechnica 2025 has confirmed itself as the benchmark event for international agromechanics. In this scenario, our team presented their vision of smart irrigation, based on control, integration and<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23591","post","type-post","status-publish","format-standard","hentry","category-non-categorizzato"],"_links":{"self":[{"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/posts\/23591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/comments?post=23591"}],"version-history":[{"count":43,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/posts\/23591\/revisions"}],"predecessor-version":[{"id":30735,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/posts\/23591\/revisions\/30735"}],"wp:attachment":[{"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/media?parent=23591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/categories?post=23591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idromop.com\/en\/wp-json\/wp\/v2\/tags?post=23591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}